In a report on this year’s World Economic Forum in Davos, Switzerland from the March 5 New Yorker:
There’s a software firm by the name of Tibco, based in Silicon Valley, which has generated data-sorting software for companies such as Amazon, FedEx, Goldman Sachs, eBay airlines, and the Department of Homeland Security. They have also designed a program for Harrah’s, the well-known casino, which “can figure out when a gambler is about to encounter a loss of such magnitude that it will cause him to leave the casino and perhaps never come back. The casino’s Luck Ambassadors [I’m not making this up] will then offer the gambler a free meal or a ticket to a show. . .and distract the gambler long enough to entice him to return later, to continue losing money in palatable increments.”
Well, at least it’s palatable.