A brief tutorial, for those of you living at the bottom of a mineshaft, or too busy re-alphatizing your rolodex to pay attention, for the past 15 years:
Clicking on this button: known as the “Reply” button, sends an email message in response to a previous message, but sends this message only to the person from whom the original message, well, originates.
Clicking on this, one, in comparison:
will send your message of response to EVERY SINGLE PERSON TO WHOM THE ORIGINAL AUTHOR DIRECTED THE MESSAGE.
These buttons should be used judiciously; with consideration and forethought.
For example, it is important for the person administering the training session to know whether you have taken it previously. The rest of us don’t actually need to know that you have taken it previously, and despite being, as a whole, reasonably sympathetic people, about this particular issue I think it’s safe to say that we probably don’t care. It’s not personal, it’s just that, well, we don’t care. It doesn’t affect whether we need to take it or not, it doesn’t affect how we feel about you as a person that you have managed to take the course before we did, and we’re not bringing the doughnuts, so we don’t need a headcount.
If not sure, click Reply. While we won’t actually thank you for it, because we won’t actually know, we are all nonetheless grateful.
Thank you for your previous messages in your attempt to help me solve the “encoding error” problems I was experiencing after updating the software on my iPad, and which was causing most of my ebooks to appear to be empty of content. I’m sorry that you felt you were no longer able to help me. After much trial and error, I have found the solution, so I just wanted to update you, in case this situation presented itself again with another customer who was experiencing difficulties. It turns out that all I needed to do was run the iBooks app update. Everything is now fine. I’m actually surprised this wasn’t suggested in the first place.
I just want to say that you are very welcome, and thanks for replying. I’m glad to hear that your issue has been resolved, and I was able to provide you with the support you deserve. I know it is always such a feeling of accomplishment, when things work out the way you want them to.
I am glad that I could assist you and best of all, put a smile on your face. Believe me, nothing makes Apple happier than knowing that we have pleased our wonderful customers. I truly hope that you continue to enjoy all that the iTunes Store has to offer. Also, Apple (and myself) are currently striving for the best experience possible in making sure our customers have been taken care of to their satisfaction. It was a pleasure to assist you, and I will now close this request. Remember support is just an email away if needed. You’ve truly been a remarkable asset to the iTunes Store Family and Thank you for choosing the iTunes Store. Best wishes and continued happiness!
In a report on this year’s World Economic Forum in Davos, Switzerland from the March 5 New Yorker:
There’s a software firm by the name of Tibco, based in Silicon Valley, which has generated data-sorting software for companies such as Amazon, FedEx, Goldman Sachs, eBay airlines, and the Department of Homeland Security. They have also designed a program for Harrah’s, the well-known casino, which “can figure out when a gambler is about to encounter a loss of such magnitude that it will cause him to leave the casino and perhaps never come back. The casino’s Luck Ambassadors [I’m not making this up] will then offer the gambler a free meal or a ticket to a show. . .and distract the gambler long enough to entice him to return later, to continue losing money in palatable increments.”