So stop it.
(g: Watch it!)
Nice. If it wasn’t for the fact that ultimately it’s an advert for their products, I’d quite like the Dove marketing. Especially the stuff aimed at younger girls. So much pressure on them…
I agree. There are so many unscientific things about this – but in the end, what it does is when a woman is at the supermarket looking at soap, she gets this warm fuzzy feeling when she sees Dove, and therefore she buys it.
Also, of course when cameras are on someone, they’re not going to talk about how good they look, and they’re not going to say something bad about someone they just met.
You have to keep in mind that the same company that makes Dove also makes Axe.
Note: there’s still a good message, but one has to make sure to keep context in mind.
Interesting how the men who comment want to make sure I remember it’s a commercial.
While this is, in fact, the case, I actually think that what they depict is exactly true. And I think we should stop it.
I wonder, if they did the same thing with men, if they would get the same result.
Oh don’t get me wrong – I think Dove do have a good positive (AND consistent) message with respect to self-value for women. Particularly younger, more impressionable girls.
But as Sam says… the same company make Axe/Lynx: with possibly THE most sexist advertising message out there. (Use our product and semi-naked girls will throw themselves at you).
I don’t think it’s because I’m male – I think it’s because I’m a Product Manager… and therefore cynical about marketing! Much of the LACK of self-worth girls have is because of the constant bombardment of advertising images. Dove use smart advertising to be sure. But it behoves us all to THINK when we see images on TV and magazines. Check out adbusters.org
The reason the Axe commercials don’t bother me is because they are so over-the-top, tongue-in-cheek, it is clear that they are poking fun at themselves and everyone else.
Only because you’re not a teenage boy.
Those ads reinforce adolescent males thinking that a woman’s role is to be for their amusement.
Don’t underestimate the steady background reinforcement of those stereotypes. They are just as much a part of a young woman’s feelings of low self-worth.
I agree with this regarding almost all advertising, as well as fashion (addressed in many of my posts, and in detail in the Versace post, specifically). I wonder, though, if there are any adolescent males out there who would care to comment on whether they take the Axe commercials at all seriously. . . seems the ridiculousness can’t be overlooked.
You pose an interesting question regarding personal filters. Do men find the advertising women are influenced by as “obviously ridiculous”? I’ve never felt the need to look a particular way or felt less worthwhile because of marketing imagery of men who frankly I think look scruffy with a day or two’s chin growth, or who are a bit dodgy for even considering using “hair product” or “skin care”. Jeez – what’s wrong with carbolic? 😉
Yes, they certainly would get the same result, for the reason I gave above.
“Also, of course when cameras are on someone, they’re not going to talk about how good they look, and they’re not going to say something bad about someone they just met.”
If you wanted to actually create a scientific experiment, you would have multiple artists, you would not have cameras, and you wouldn’t let the artist know who was describing themselves. I’m very offended that you chalk my skepticism up to my sex.
I wasn’t referring to your skepticism — I was curious as to whether men are as hard on themselves as women are. That’s all.
We are. It is difficult for men to discuss this issue since discourse around men’s body image is often brushed off or ridiculed.
There’s another issue which is that no matter what they’re presenting, the end message is that your physical beauty is what makes friends and gets you places. I find this post very interesting: http://jazzylittledrops.tumblr.com/post/48118645174/why-doves-real-beauty-sketches-video-makes-me
Excellent point. Aligns with my “You will be pretty___________” post, and what I tell Only Daughter every day — that it doesn’t matter how beautiful you are on the outside, but how beautiful you are on the inside, and if one of your friends is going to decide not to be your friend today because you have a pimple, well, then, he/she wasn’t really your friend anyway.
You’re right. I’d take the post down, now, because I was buying into it, too, but I like the discussion that has ensued. And I really like this:
“You are so, so much more than beautiful.”
Don’t take the post down.
“When everybody we seek to identify with for six hours a day is pretty, it naturally becomes more important to us to be pretty, to be viewed as pretty. Because prettiness becomes a priority for us, the pretty people on TV become all the more attractive, a cycle which is obviously great for TV. But it’s less great for us civilians, who tend to own mirrors, and who also tend not to be anywhere near as pretty as the TV-images we want to identify with. Not only does this cause some angst personally, but the angst increases because, nationally, everybody else is absorbing six-hour doses and identifying with pretty people and valuing prettiness more, too.”
Excerpt From: David Foster Wallace. “A Supposedly Fun Thing I’ll Never Do Again.” Little, Brown and Company, 2009-11-23.
Thanks for sharing the link Sam. Way more analysis of why “something didn’t feel right” beyond just – they’re trying to sell something.
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