01
Oct
11

Huh?

In my continued quest for logic in advertising, I present:

Am I missing something? What’s unexpected about this? A dark-haired, blue-eyed, attractive man in a suit jacket in front of a darkened city skyline advertising men’s cologne. Are they being subtle/subtly clever, and whatever we imagine this is supposed to be what’s unexpected?

I don’t think so. I think that’s giving them too much credit.

And then there’s this one:

As you can see, the ad is touting their “quality” service, of such high quality that it will surpass even your highest expectations; I imagine this service comes at a price. I can’t help but wonder how much extra it costs for a seat inside the plane.

In my quest for that one, I found this one:

for all you "I like Asian women" out there*

*Look how hard the poor girl has to work to stick out her “hip.”

I actually was a little disturbed the other day, as I was reading the front page section of last Sunday’s New York Times. On one side of the crease: Egypt’s Military Leader Testifies at Mubarak Trial, Bahrain Vote Erupts in Violence, Libyan Fighters Renew Attack on Qaddafi’s Hometown — facing page, find your magic in an extensive selection of Bella Bleu by Effy diamond and sapphire rings; next page: Monitoring Rights in Chechen Region, a Month at a Time — on same and facing page, Circa will take your unwanted diamonds off your hands and Macy’s will help you find your magic, yet again, this time through their Top Ten Origins skin-care products.

I can’t help but wonder if maybe we’re all just a little bit more than spoiled.

On the way to a rehearsal the other night, Only Daughter in the back seat as there would be no one at home with her, NPR is reporting on the new Kindle Fire® and we’re passing a homeless man with his walker and scraggly beard and cardboard sign. Only Daughter commented on how sad this juxtaposition made her feel, and wanted me to go back that way and give him the rest of her tuna salad and crackers but I would be late, and on the way home more than an hour later, so I didn’t.

I think I should have. I wish I would have. I wish I would have handed them over when we went by the first time, even if the green light at that ramp is only 10 seconds long and the drivers of the 25 cars in line behind me would have been ticked off and honking.

********

In a not-really-related story, Second Son has come back for his first weekend home since college started with “only” 2 loads of laundry (he’s learned, now that he’s paying for it himself, that he can actually wear something more than once) and the news that a) he’s perfectly fine using the community bathrooms (he’s a bit of a germaphobe/borderline OCD hand-washer) and b) he’s a rabid sports fan; but just for his college team. Husband: “The indoctrination starts early.” Something extra for all those tuition and room-and-board dollars.

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